전자상거래농업인의 주체-자원-환경요인별 성과관계 구명

(A Study on Difference of Performance of E-business Farmers by Subject-resource-environment Factors)

The purpose of this study is to categorize e-business farmers and to investigate performance differences among them. Thus, this study classifies development stages of e-business into 5 types and analyses the relevance of resources, environment condition and management ability that affects to performances by the type. 5 types of e-business through cluster analysis have significant differences in financial performance, business flow, etc. And the difference of performance among the divided 3 comparison groups by level and period of e-business is verified. The effect on performance through a stage of development is different. Thus the related supporting project should be different.