농협 하나로마트의 생산성 변화 분석

(An Analysis of the Changes in the Productivity of Nonghyup Hanaromart)

Nonghyup Hanaromart which started from the Janghowon Agricultural Cooperative’s chainstore in 1970 has made a great contribution to the price stabilization in rural areas and the reduction of farm household expenditures for the last 40 years. However, since the opening of retail markets in 1996, the rate of growth has slowed due to the market entries of large discount retail stores and super supermarkets (SSM). To react to rapidly changing market situations and new entrants, the NACF (National Agricultural Cooperative Federation) started to take measures to enlarge and modernize the Hanaromarts run by regional cooperatives in 2006. During this process, however, the research and study to determine the causes and sizes of inefficiency of Hanaromarts was not conducted due to the lack of professional consultants and proper performance evaluation methods. The primary objective of this study is to analyse the changes of efficiency and productivity of Nonghyup Hanaromarts. Various data from 41 large Hanaromarts located in Chungcheong province are obtained. The sample period extends from 2006 to 2009. Malmquist Productivity Index(MPI) is used to measure the productivity of Hanaromarts.