로지스틱 회귀분석을 이용한 향토음식점의 선택속성에 관한 연구

(Study for Attributes of Native Food Restaurant by Using a Logistic Regression)

This study aims to examine the consumers selection attributes and types of preference regarding native food restaurants, and gather useful information for establishing differentiated marketing strategies suitable for market segments by the selection attributes. In addition, it will contribute to securing competitiveness in providing consumers with better service by extracting differentiating factors and locations of native food restaurants, and exploring the right direction of native food industry. For the empirical analysis, the attributes were extracted based on the preliminary studies, and a survey was conducted among users of native food restaurants to examine such factors as importance of selection attributes status, motives of using such restaurants, demographic characteristics, and general features of the restaurants.