한우 출하전략 수립을 위한 도매시장 특성분석

(Classification Analysis of Livestock Wholesale Market for Marketing Strategy of Hanwoo Farm)

Beef grading and auction price are affecting to Hanwoo farm income. However, these factors are varied on the wholesale market for livestock product. This study attempted to analyze classification of livestock wholesale market to help farmers decision making process. Statistical analyses were used in this study were principal component analysis and two dimensional graph. The two dimensional graph was constructed based on the first principal component for auction price and beef grading. The first side of a quadrant of two dimensional graph is a group that is relatively high in beef grading and auction price, the second side of a quadrant is a group that is relatively high in auction price with lower beef grading, the third side of a quadrant is a group that is low in beef grading and auction price and the fourth side of a quadrant is a group that is high beef grading with lower auction price. The results from steers with 1++ grade show that NongHyup Seoul join market (slaughterhouse), Kimhae and Dodram LPC including in the first group were characterized by the secure destination for livestock product. Depending on the destination, 162,000 (Korean won) margin was occurred per head. As for the results of cow 1++ grade Kimhae, Bukyung, Dodram LPC were characterized by the secure destination for livestock product. Depending on the destination, 513,000 (Korean won) margin was occurred per head.