산지유통센터에 대한 생산자 의식 연구

(A Study on Producers Perception to APC)

The purpose of this study is to identify the factors to affect the producers perception and acceptance to APC (Agricultural Products Processing Center) construction and to find the methods that can increase the possibility of APC’s success. For this purpose data were collected by producer survey from January 10th to February 10th in 2010 in S city, Gyeonbuk province. 152 questionnaires were distributed and collected. LIMDEP 9.0 were used as statistical package and binary logit model was used to analyze the data. Among the variables used in the logit model, marketing area, gender, and marketing intention were statistically significant while the other variables such as age, income, education, farming scale, farming experience, and allotment ratio were not significant. From the results of the study the following suggestions were presented for the success of APC. First, a close cooperation system should be established between APC and producers or producers’ groups who distribute the agricultural products mainly to nonmetropolitan area. Especially the foundation for the cooperative pooling practices should be established for standardization and specification. Second, a method should be sought for female farmers to use APC more by operating an organization that can be fully responsible for the female farmers’ products.