양록농가 경영분석 및 경쟁력 제고방안에 관한 연구

(A Study on Deer Business Management and Competitiveness)

The study was to suggest basic data for deer farmers’ efficient action planning to solve the issues on the market access expansion due to Korea-New Zealand FTA promotion, as well as management problems. Management problems were identified through the business analysis with considering cost saving plans to improve business conditions. In addition, our deer farmers’ international position was investigated through a comparative analysis on operation costs of competing countries. The result showed that domestic farmers have experienced difficulties in all respects related with managing their businesses, for example, production, processing and distribution, sales, legal institution and government policies. Furthermore, New Zealand, the biggest competitor of our domestic farmers, shares the highest portion in the imported antler market. The comparative analysis on the operating cost of New Zealand’s farmers showed that it costs only 4.0~4.7% of domestic farmers for operating businesses (in case of breeding Elks). It would be necessary to reduce the cost through scale-up, to improve productivity through specializing, to prepare reasonable supports from the government, and to align related legal institution in order for promoting competitiveness and sustainable development of domestic deer industry through reducing the cost. In conclusion, domestic deer industry at a crisis would regain its strength along with the improvement in farm income if there are more systematic and reasonable planning and policy based approach on scale-up and specialization for the future competitiveness.