Analysis on Consumer’s Buying Behavior of Prunus Mume using Logistic and Probit Models
- 한국농식품정책학회
- 농업경영.정책연구
- 농업경영·정책연구 40권 2호
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2013.06469 - 490 (22 pages)
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In this paper, we analyze consumer’s buying behavior of Prunus mume and processed Prunus mume products. According to an increase of cultivation areas and productivity of Prunus mume, the yield has increased quickly. For income stabilization of Prunus mume farms, it is necessary to prepare a plan for increasing the consuming of Prunus mume. Therefore, we need to analyze the consumers’ buying behaviors of Prunus mume and processed Prunus mume products. As a result of the analysis, age, the attitude of health, and income of consumers affected the purchase of Prunus mume and processed Prunus mume products.
Ⅰ. Introduction
Ⅱ. The Status of the Production and Consumption of Prunus Mume
Ⅲ. Analysis models and data
Ⅳ. Results of the Analysis of Buying Preferences
Ⅴ. Conclusion
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