국내 거주 외국인의 아열대채소에 대한 구매의향 분석

(Foreign Residents’ Willingness to Buy Subtropical Vegetables)

This paper examines the opportunity for a niche market in subtropical ethnic vegetables for small and medium-sized farmers. We employed ordered probit model to identify the potential demands for subtropical vegetables by ethnic groups who reside at four regional areas. Original data were obtained from a surveyed conducted through personal interviews of foreign residents in Korea. Results from the econometric modeling showed that even though the market for subtropical ethnic vegetables is just entering the introductory phase of its product lifecycle, ethnicity, state of residency and easy availability appear to play significant roles in increasing willingness to buy ethnic vegetables in regional or local markets.