축산 맞춤형 컨설팅 만족도 및 지불의사금액 분석

(The Analysis on Satisfaction and Willingness to Pay of Targeting Consulting on Livestock: Focusing on Hanwoo)

In this study we analyzed satisfaction and willingness to pay of targeting consulting on livestock which practiced from National Institute of Animal Science. And the analysis were focusing on Hanwoo. Because of Hanwoo was the biggest part of targeting consulting in the livestock. The results of analysis as follow. Firstly, the largest part of the targeting consulting was feeding management. And the second largest part was fatting management. Secondly, Hanwoo farmmer were very satisfied on the overall targeting consulting. Thirdly, the results of logistic model, the price of consulting was negative effected on the targeting consulting. And education level, effect of consulting and intent to participation of consulting were positive effected. Fourthly, the mean of willingness to pay was estimated 135,017won, and the truncated mean of willingness to pay was estimated 106,501won. The results of analysis were used to evaluate the targeting consulting more correctly which practiced from National Institute of Animal Science.