계란의 속성가격 분석을 이용한 인증 축산물의 가치 평가

A Hedonic Price Analysis of the Retail Egg Market Focusing on Certified Livestock Products

This study was performed to measure how consumers evaluate the various certifications for livestock products through the hedonic price analysis. The data used in this paper were collected through the egg price survey at discount stores, corporate supermarkets, and department stores. The result found that the price premium was highest for organic certified eggs among the various certifications, followed by animal welfare, antibiotic-free, and environment-friendly animal farm certified eggs. Consumers did not pay the premium for HACCP certified eggs. Except the HACCP, multiple certifications for eggs made the price premium increase.