도시농업 확산을 위한 가정용 수경재배기의 소비자 구매의도 결정요인 분석

An Analysis on the Determinants of Consumer Purchase Intention in Hydroponic instruments for Promoting of Urban Agriculture

For driving of urban agriculture, Korean Agricultural Research Services invented and distrubuted the household hydroponic instrument in 2014. This paper aims to empirically examine how the characteristics of household hydroponic instrument affect consumer’s purchase intention. This research determined the usability factors and causes of using household hydroponic instrument through the interview of experts on hydroponics. In this study, we emply exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to suggest the usability factors of household hydroponic instrument use and to find the relationship between the usability factors and consumer’s purchase intention. The results indicate that the educatory purpose of using household hydroponic instrument is the highest factor in this research. Additional practical and political implications of these findings are also discussed in the paper.