한우자조금 사업에 관한 농가 및 소비자 인식 비교 분석

A Comparative Analysis of the Recognition of Farmers and Consumers on Hanwoo Check-off Funds Program

This study was conducted to analyze how farmers and consumers evaluate ‘Hanwoo Check-off Funds Program’, and the recognition of them on the program has changed. For this purpose, the survey data of the recognition of farmers and consumers on the program as a part of ‘Hanwoo Check-off Funds Program’ efficiency research conducted during 2007-2012 was used. The results revealed a lot of consumers believe Hanwoo industry turns less promising, and the government has failed to provide appropriate policies on the problems in the Hanwoo market. The outcome of this study suggests that Hanwooboard struggle to aggressively reflect the opinions of consumers for better measures and policies.