새싹․베이비 채소 생산농가의 판매처 우선순위 설정

Priority setting for Distributors of Sprout and Baby Vegetable Producing Farms using AHP

In this present paper, I propose a rational way to solve the puzzle of decision-making structures, which will be the focal point of the distributor priority of sprouts and baby vegetables. To assessing the performance of selected distributors, data were analyzed using methodological approach, an Analytic Hierarchy Process (AHP). As a case study, this paper consist of following levels : 3 main criteria, 10 sub-criteria and 5 distributors. we found that the result was given by these approaches. the most priority among the distributors is given to chain stores, department stores, etc. Proceeding from what has been said above, it should be concluded that (1) many farmers have to restructure their marketing strategies to adjust to changing markets and new technology : (2) the key focus of those strategies will be on the marketing mix, which is the combination of price and the quality of those goods, in order to promote the consumption, and (3) it should be equalized to the market share of those goods, especially in the lower distributors. central to this study have been the questions of a realistic and well-articulated marketing strategy.