한우고기에 관한 소비자인식 조사 분석

A Study on the Consumer Perceptions of Korean Beef

This study analyze the consumer perceptions spending for Korean beef through consumer survey. The results of this study would be the guideline to provide farms that want to enter the beef industry in the future. According to the results, to increase the consumption of beef, first of all it should be improved the quality and sought the ways to cut down the consumer price. Secondly, it should be slaughtered in the slaughterhouse that is certified by HACCP regard to the hygiene and safety increasing interest of consumers and introduced actively the traceability system, the monitering system of distribution, the beef certification system of beef retailer. In order to cut down the consumer price, the following should be promoted. 1) inducing the bundle breeding, 2) expanding the base business project of calf production to reduce the production costs, 3) reducing the distribution costs through the affiliated business centered on cooperative. Therefore in order to promote the beef consumption, it needs the efforts to cut down the cost of production and distribution process and to emphasis the HACCP, the traceability system.