양돈 수직계열주체의 지원과 통제가 계열농가의 재계약 의도에 미치는 영향 연구

A Study on the Effects of Vertical Integrators’ Support and Control on Recontracting Intention of Contractees in Hog/Pork Industry

This study aims to examine effects of support and control of vertical integrators on the recontracting intention of contractees in hog/pork industry. The 202 hog farms of 11 pork brands were surveyed. The collected data were analyzed by a Structural Equation Model (SEM) using AMOS ver. 16.0 to investigate relationship among the variables in a comprehensive way. The results of empirical analysis show that support of hog integrators had a significantly positive(+) effect on the satisfaction of the hog farms, and control of hog integrators had a significantly positive(+) effect on conflict between integrators and the hog farms. This study also shows that satisfaction of the hog farms has a significantly positive(+) effect on recontracting intention of the hog farms and that conflict between integrators and the hog farms has a significantly negative(-) effect on recontracting intention of the hog farms. These empirical results imply that the hog/pork integrators have to strengthen support activities, such as high quality sow, management consulting, operational finance, and etc. They also have to develop elaborate control activities, such as designation of feed, management program, monitoring and etc. To decrease conflict, it is recommended that trust relation-ship between two parties should be established by creating communication channels and conciliation procedures.