친환경임산물의 유통활성화 방안에 관한 연구

A Study on Improvement Strategies of Environmentally Friendly Forest Products

This study aims to present improvement plans in the distribution aspect of building a secure market for environmentally friendly forest products. To this end, a survey of distribution experts was conducted. As a result, to activate the distribution of environmentally friendly forest products, branding and promotion that show security based on quality improvement in the distribution process and value of pro-environmentalism are initially required. Through this, farmers and groups can obtain moderate prices of environmentally friendly forest products and enhance customer’s confidence. In addition, the plans to activate the cooperative direct deal between producers and hypermarkets for shipping are needed. For this, it needs to unify the quality and standards for joint marketing by combining distributively produced environmentally friendly forest products by items and increasing its size in order to react to the changes in distribution environment. From the viewpoint of government policies, the changes of consumption and distribution promotion related support are required.