재활승마에 대한 잠재수요 추정

Estimation of Potential Demand for Therapeutic Riding

This study estimates potential demand for therapeutic riding. 159 consumers were sampled and surveyed to examine their preference on therapeutic riding. Both ordered logit model and ordered probit model were used to estimate. Based on estimated coefficients from the models, the results show that cost, income, and age are important factors in explaining potential demand for therapeutic riding. The results also indicate that the potential demand for therapeutic riding is sufficient. With the increase in personal income and in government subsidy for the cost, the potential demand for therapeutic riding will grow. The results of this paper may provide useful information in order to expand the market size of the therapeutic riding in Korea.