국내 생햄시장의 시장성 평가

Evaluation for Marketability of Domestic Fermented Raw Ham Market

This study attempts to analyze a raw ham s domestic market situations and to evaluate its economic prospects. Market competitiveness of a raw ham based on opinions of experts in the meat processing fields and consumers. The weakness of a raw ham market is inclination of its demand and its high price. The opportunities for a raw ham market are increasing wine consumption, changes in food consumption pattern, an increasing trip abroad, high concern on fermented foods. While a size of current domestic raw ham market is about 500 million won, it is forecasted that it should increase up to 10 times but its growth should be slow due to limitation of its use in our food consumption. It is expected that the domestic production of a raw ham would raise an income of pig producers and stability of pork market and improve rural economy.