학술저널
한우자조금 소비홍보사업에 관한 소비자인식 조사분석
A Study on the Consumer Perceptions of Advertising and Consumption Promotion by Hanwoo Checkoff Board
- 한국농식품정책학회
- 농업경영.정책연구
- 농업경영·정책연구 37권 4호
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2010.12791 - 809 (19 pages)
- 61
This study aims to survey the consumer perceptions of advertising and consumption promotion of Hanwoo that have been performed by Hanwoo Checkoff Board from 2005. It is found that a lot of consumer evaluate the promotion program good. And it’s necessary to go on the advertising and consumption promotion in the future.
Ⅰ. 서 론
Ⅱ. 자조금의 조성과 운용
Ⅲ. 한우자조금 사업에 대한 소비자 반응
Ⅳ. 요약 및 결론
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