학술저널
농산물의 품질인증 단계별 소비자가치 측정
Measuring the Consumer s Value of Quality Certificated Farm Products
- 한국농식품정책학회
- 농업경영.정책연구
- 농업경영·정책연구 27권 1호
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2000.061 - 13 (13 pages)
- 25
커버이미지 없음
This study used a dichotomous-choice contingent valuation method to measure consumer s value of quality certificated lettuce. Consumers were willing to pay more than the current price of regular lettuce for quality certificated lettuce. This value is attributed to the safety of quality certificated lettuce in comparison with regular lettuce. Findings suggest that the consumers put substantially high value on safe food, such as high quality certificated lettuce.
Abstract
Ⅰ. 서론
Ⅱ. 분석모형
Ⅲ. 자료 및 추정
Ⅳ. 요약 및 결론
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