진주지역 배의 판매실태 및 유통조성기능 조사 분석

An Analysis of Farmer s Selling Behavior and Marketing Functions for Pear in Chinju Region

The objective of this article is to analyze farmer s selling behavior and marketing functions for pear in Chinju region. Major findings in this study are as followers; Farmer s selling behavior for pear in Chinju region is characteristic. At the average level, the major selling place is wholesale market and the main shipping way is individual transportation. But selling behavior is far differ with detail regions in Chinju. In Sachon and Sangbong, farmers sell most of their pear to the cooperative marketing center. On the other hand, Munsan farmers prefer wholesale market in large city by individual shipping for the most part. With regard to marketing functions, marketing facilities dealing with pear technically are not enough. Especially collection center, low temperature storehouse and selection center are very deficient. Moreover, standardizarion level of commodity and farmer s recognition for the economic effect of normalization are very low.