낙농자조금 사업의 성과분석

An Analysis of Effectiveness of Dairy Check - off Funds Program

This paper aims at examining the effectiveness of dairy check-off funds, which was first launched by initiative of dairy farmers in 1999 and spent for dairy promotion program such as milk advertising and consumption campaign, and then providing the guideline for efficient funds management. Based on the econometric simulation, we derived meaningful results that dairy promotion program directly contributed to increasing milk consumption by 5,613 m/t worth of 7,468 million won more than would have been otherwise. In addition, it was estimated that dairy promotion program, while alleviating penalty fee for lower quality of fresh milk and redeeming assistance for higher milk grade and supporting for milk price, would indirectly benefit dairy farmers 86,968 million won, which accounts for 52 won of profits per won. Such estimates show that first dairy promotion program was successfully implemented. However, for future program to take more merits, some directions should be suggested as followings; 1) continuing milk advertising campaign, 2) R&D for milk marketing, 3) consumer education and information.