브랜드육 소비촉진과 홍보전략

PR Strategies to Promote Brand - name Meat Consumption

Many consumers recognize the importance of developing a brand-name meat. However, the degree of recognition on the brand-name meat is still very low. To enhance the degree of recognition and to obtain consumers reliance on the brand-name meat, producers need to develop a unique their own brand to advertise their particular products based on a differential strategy. The differential strategy includes not only quality differentiation but also service differentiation. These service differentiations also deserve appropriate concerns. Together with these differentiation strategies, producers need to positively make use of producers group events and to cooperate with each other to raise necessary advertising fund collectively.