쇠고기의 품질차별화 전략을 위한 속성가격분석

Estimating the Attribute Prices of Beef for Quality Differentiation Strategy

This article applies Hedonic price theory to estimate the attribute prices of beef. Result shows that the difference between attribute prices is dependent upon breed, quality attributes, quantity attributes in order. This indicates that current wholesale pricing reflects the grading standards very well. Also, under current beef grading system, the attribute prices clearly reflect changes in the attribute level of beef. For each farmer, quality differentiation strategy is to make a decision on which attribute level is possibly improved given breeding technology. Thus, to produce higher value-added, farmers should be able to consider their management skills from every angles prior to quality differentiation.