CVM에 의한 친환경농업의 비시장적 가치평가

Using the CVM to Estimate the Non - Market Value of Agri-Environmental Farming : A Case Study on Urban Households in Cheongju city

Interests in agri-environmental farming products are increasing due to increase in national income and the aggravating effects of various kinds of pollution. Even though, currently, consumers mistrust agri-environmental farming products authenticated by farmhouses or subsidized by the government, demand for these types of products continues to increase in spite of recognition of environmental problems. Questionnaire of this study was surveyed 360 consumers in Cheongju City located in the Chungbuk Province to determine consumers recognition of agriculture, their willingness to pay environmental pollution fees, and their awareness Of the public goods value of agriculture through the CVM.