디지털 농산물유통의 기반구축 방안에 관한 연구

Strategies for Making Out the Basis of Digital Marketing in Agricultural Products

Information technology(IT) has been applied to production and marketing activities of agricultural products; for instance digital agriculture, digital marketing, digital management and so on. Thus e-business or e-commerce has been recently managed in agricultural sector. Also, the government authorities(ministry of agriculture and forestry; MAF) have been making out the basis of digital marketing system in rural and urban regions. And they have aimed at framing the logistics systems like the standard bar-code, EDI(electronic data interchange) system, POS(point of sales), and SCM(supply chain management). Thus in this study, it is suggested strategies for making out the basis of digital marketing in agricultural sector. Both EAN-14 and EAN-128 should be introduced as the standard bar-code. But EDI and POS should be gradually drived forward because of new systems so much in agricultural sector. Informization education should be put in operation respectively for farmers and specialistic managers. And the legal and systematic articles should be revised in coincidence with the elements of digital marketing.