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전통 곶감의 수출시장 소비자선호 분석

A Study of the Foreign Consumers Preferences for the Korean Traditional Dried Persimmons

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This study analyzes the foreign consumers preferences and the willingness to pay for the Korean traditional dried persimmons by conducting surveys to Japanese, Americans, Canadians, Europeans, Australians, and New Zea-landers. The results show that the potential export demand is largest to Japanese and those to U.S. and Europe are sufficient. The results also indicate that the price has to be reduced and the quality has to be improved in order to extend the export demand for the Korean traditional dried persimmons.

Abstract

Ⅰ. 머리말

Ⅱ. 분석방법

Ⅲ. 자료 및 추정결과

Ⅳ. 맺음말

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