학술저널
축산물브랜드화 과제와 마케팅전략
Livestock Branding and Marketing Strategies Based on Hanwoo Branding Case
- 한국농식품정책학회
- 농업경영.정책연구
- 농업경영·정책연구 29권 1호
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2002.0336 - 54 (19 pages)
- 25
커버이미지 없음
Regarding newly emerging consumer wants and incoming foreign fresh meats, more suitable marketing strategies are to be sought to satisfy and differentiate; those are livestock branding, particularly Hanwoo branding as a fresh-meat branding in this study, and its settlement. Theses strategies need a better definition of fresh-meat brand and the combined role of government, related institutes, producers organizations, farmers themselves, and marketers.
Abstract
Ⅰ. 서론
Ⅱ. 축산물브랜드의 개념, 전제조건 및 당위성
Ⅲ. 축산물브랜드의 실태 및 문제점
Ⅳ. 축산물브랜드 마케팅 전략
Ⅴ. 요약 및 결론
참고문헌
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