학술저널
신선육브랜드 소비 촉진 전략
The Promotion of Consumption on Fresh - Meat Brand
- 한국농식품정책학회
- 농업경영.정책연구
- 농업경영·정책연구 29권 2호
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2002.06298 - 315 (18 pages)
- 10
커버이미지 없음
Consumer wants are getting changed and varied for foods: those are quality, safety, health, etc. This presses producers into branding, particularly fresh-meat branding, that emphasizes on quality and safety. Fresh-meat branding seems to satisfy both consumer and producer. This study is to identify fresh-meat brand, and propose and demonstrate the brand strategies designed to promote consumption.
Abstract
Ⅰ. 서론
Ⅱ. 신선육브랜드에 대한 소비자행동
Ⅲ. 전략적 마케팅 커뮤니케이션 및 소비촉진 수단
Ⅳ. 결론 및 정책건의
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