체재형 주말농장에 대한 소비자 선호 분석

An Analysis of Consumers’ Preference on Allotment Garden with Log House

This paper analyzes consumers preference on allotment garden with log house. 301 consumers were sampled and surveyed to examine their preference on allotment garden with log house. Using logit model, the preference model was estimated. The results show that the potential size of market for allotment garden with log house is sufficient. The results also indicate that the income level and the degree of recognition of allotment garden with log house of consumer are important variables in order to expand the market size. The results of this paper may provide useful information to promote allotment garden with log house.