Successful Strategies in Green Tourism Policy

With the rapid industralization and concentration to cities even though living conditions in the cities have improved, the urban life becomes so complicated, and mental and physical stress grows, the quality of city life deteri-orates. Active business exchanges between cities and rural farms will lead to farm extra income, which will encourage environmental arrangements; and job-creation. The core issue lies in how to improve farm income while preserving natural environment, and sustaining rural community. The ultimate goals of green tourism lie in pursuing the quality life of rural residents and tourists satisfaction, and sustaining clean rural environment. For these issues, the rural residents need to convert their concept. Employed marketing and network system could be effective means for promotion. And for further proliferation of business, it will be desirable to feature national organization, adopt rank system in evaluating facilities and services, and exert for exchanges among local and international units.