학술저널
친환경 농산물브랜드선택이 고객가치 및 고객만족에 미치는 영향
Choice of Pro-Environmental Agriculture Brand Patterns & Impact of Satisfaction on Customer Value
- 한국농식품정책학회
- 농업경영.정책연구
- 농업경영·정책연구 30권 4호
-
2003.12718 - 742 (25 pages)
- 43
커버이미지 없음
This study is to analyze impact of satisfaction on customer value, and marketing strategy in choosing the brand patterns of pro-environmental agriculture. Customer value influenced by convenience varied with brand patterns. Customer loyalty was related to not convenience but economic value and excellence. Customer realized that the Agricultural Cooperative produced the best brand of pro-environmental agricultural product.
Abstract
I. 서론
II. 친환경 농산물 브랜드에 관한 선행연구
III. 연구얼개와 연구가설
IV. 연구조사방법
V. 자료분석 및 가설검증
VI. 결론 및 토론
참고문헌
(0)
(0)