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산청 곶감의 산지유통실태 조사 분석

An Analysis of Dried Persimmons Marketing in Sanchung Area

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The purpose of this article is to analyze producing district marketing of dried persimmons in Sanchung area. To carry out this objective, selling behavior of dried persimmons for 125 farmers were investigated. Included main analyzing contents are shipping patterns, marketing channels, selecting factor of connection, marketing organization, marketing functions, etc. In order to extend this study still more, research data of other chief producing districts is necessary.

Abstract

I. 서론

II. 조사농가 및 곶감 생산 개황

III. 농가의 곶감 판매실태 분석

IV. 유통조성기능 분석

V. 요약 및 결론

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