농산물 전자상거래 활성화 방안에 관한 연구

A Study on the Activation of E-Commerce of Agricultural Products

The purpose of this paper is to bring forth several countermeasures for the activation of e-commerce of agricultural products. This study suggests the following countermeasures : First, agricultural products should be standardized through simplification, normalization, and specialization. Secondly, packing materials should be sufficiently supplied for packing shipment of standardized goods. Thirdly, education programs for farmers should be made substantial to produce competent leaders through expanding on-off line education and model operations. Fourthly, agricultural products should be standardized and packaged for physical distribution such as transportation, storage, loading and unloading, etc. Finally, in order to enhance electronic commerce of agricultural products, the government should help excellent farmers run their own homepages on internet, and also make every effort to turn out expert men-powers to lead the information of rural areas.