학술저널
성장 중인 국내 외국전통음식 레스토랑 선택속성
Attributes of the Growing Ethnic-Food Restaurants in Korea
- 한국농식품정책학회
- 농업경영.정책연구
- 농업경영·정책연구 32권 2호
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2005.061 - 29 (29 pages)
- 24
커버이미지 없음
The study aims to analyze food and service preferences of the growing ethnic-food restaurants by Korean customers, in order to provide relevant information to the restaurants on marketing and positioning strategies. In addition, the study is to contribute to better understanding of ethnic food restaurants on the part of the Korean restaurant industry by defining ethnic food industry and restaurants. The niche market that ethnic foods represent may be an important part of the future value-added marketing strategies.
Abstract
Ⅰ. 서론
Ⅱ. 국내 외식산업 현황 및 외국전통음식 레스토랑의 구성
Ⅲ. 선행연구 및 선택속성 선택
Ⅳ. 국내 외국전통음식 레스토랑의 방문 행태 및 특성
Ⅴ. 외국전통음식 레스토랑 선택속성 분석
Ⅵ. 요약 및 결론
참고문헌
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