농산물 소비자 선호도분석 시스템 연구

A study on the systems of consumer preference analysis for agricultural products

Consumer preference for agricultural products analysis systems study Should be recognized distinction first of all so that agricultural product has competitive power. For agricultural product depends how much reflected consumer s request. Specially, preference analysis of consumers is very important for activation of agricultural product marketing. But, study of statistical research analysis that agricultural product marketing field uses on-line is insufficient. Hereupon, in this study, examined about on-line statistics enumeration method. And actually, consumer preference which use e-mail for agricultural product marketing activation proposed analysis system. Proposed system may be used usefully to improve competitive power of agricultural product at step that plan agricultural product marketing.