Valuation of Nutrients: An Empirical Study on Dairy Products in U.S

This study estimated consumer value for protein, fat and calcium derived from dairy products. The study also tested whether nutrient sources influence on the values of nutrients. The results indicated that the non-nutrient product characteristics are important factors in determining price variation. Consumers appear indifferent to the sources of nutrients in the presence of non-nutrient product characteristic and product specific function variables. Even though consumers do not differentiate nutrition sources, they demand products with different prices associated with different levels of marketing services, and yielding specific utility to consumers.