U.S. Consumer Labeling Preferences and Purchasing Behavior of Biotech Foods from Crops : An Implication for the Korean Biotech Food Market
- 한국농식품정책학회
- 농업경영.정책연구
- 농업경영·정책연구 33권 3호
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2006.09599 - 617 (19 pages)
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A multinomial logit model is employed to analyze consumers perceptions about purchasing biotech foods from crops and their preferences for mandatory and voluntary labeling. The study found that the qualitative factors of risk/benefit significantly influence consumer acceptance of biotech foods from crops. Results showed that consumers who are sensitive to the possible side effects of biotech crops on wildlife and the environment are more likely to support a mandatory labeling policy. The study also found that in general consumers are less likely to purchase biotech foods under a mandatory labeling policy.
Abstract
I. Introduction
II. Literature Review
III. Empirical Model
IV. The Questionnaire and Data Collection
V. Results
Vl. Implications
VII. Conclusions
References
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