중년여성의 라이프스타일과 뷰티행동인식 및 지속행동에 관한 연구

A study on Lifestyle, Beauty habit cognition and Continuous behavior of Middle-aged woman

This study aims to classify middle-aged women’s lifestyles into appearance orientation, self-development, economic practicality and conservative tradition, investigate their effects on the perception of beauty behavior and continuance behavior, and analyze their path relationship. As middle-aged women’s socioeconomic activities increase with better quality of life, they have spent more money on fashion, health and beauty for appearance management and improvement of their social roles. According to analysis using SPSS 20.0 and AMOS 18.0, their cognition of beauty behavior has an effect on sustainable behavior depending on their lifestyles, belief, time and time & money consumption patterns. Therefore, it is forecast that the self-esteem, psychological comfort, confidence and self-actualization of middle-aged women in their 40-60s would evolve into sustainable behavior because of their lifestyle and perception of beauty behavior. Furthermore, the study results would provide the empirical data that are needed for the beauty and fashion industries in understanding the consumption patterns of this demographic as well as provide reasonable consumption, planning and developing of products for middle-aged women.