중국 온라인시장 현황 연구

A study about China online market status

The fast development of the Internet drives new vigor and opportunities to the world’s economy, especially, with the development of the new commercial technology and network technology, the Internet technology application has achieved the unprecedented progress. The network is not only a latent big market, but also a new commercial carrier with huge potential. In the network economy age, the commodity retail has a new way network marketing. Shopping on-line also becomes one fashion which the consumers now pursuing. The investigation demonstrates that the consumers shopping on line every year are growing steadily; the growing interests of users to the network shopping mean that in the future several years, China will be cultivating a huge expense market of electronic commerce. This paper about benefit segmentation of network market was discussed as follows: firstly the development of the research in the field was explained in and abroad, including several important methods and the traits and defaults of the method application in research reports; Secondly, we outlined the benefit segmentation for network marketing.