리빙랩과 린 스타트업을 활용한 스타트업 지원 비즈니스 모델에 관한 연구

A Study of Business Model for Supporting Start-up based on Living Lab and Lean Start-up Process

Recently the importance of start-up increases and a government policy for supporting start-up is actively being made. However, the success rate of start-up is not very high. The purpose of this study is to suggest a start-up support business model to increase the success rate of start-up. In this research, failure factors of start-up business was analyzed based on literature reviews, and several cases of start-up support business model were studied. Finally we developed a web-based business model for start-up support was developed applying ‘Living lab’ platform and ‘Lean start-up’ process, and analyzed differences between previous models and the new model.