곁텍스트를 통한 출판사의 문학번역 전략 홍보

Utilization of Paratexts to Inform Readers of Translation Strategies: Focusing on the translations of The Great Gatsby

Among some fifty translated versions of The Great Gatsby, two (one by a professional translator Kim, Wook-dong and the other by a famous novelist Kim, Young-ha) have been a source of heated controversy over translation strategies. The professional translator s translation was characterized by classical use of language and accurate translation while the novelist translator s translation was marked by modern and smoother use of language. This study aims to analyze how paratexts such as titles, subtitles, dedications, cover notes, prefaces, postfaces, blurbs, footnotes, translator s reviews, publisher s reviews, epigraphs and epitexts surrounding a book can be used to inform readers of translation strategies adopted by the translator. Paratexts can change the reception of a text or its interpretation by the public by framing contents in a book in an intended way. This study focuses on the promotion process of The Great Gatsby where publishers and translators set their own translation strategies and publish them through paratexts.