도시재생활성화지역 내 관광숙박시설 특성이 이용 만족도에 미치는 영향 연구

The Effect of Characteristics of Tourist Accommodation Facilities in the Urban Regeneration Revitalization Area on User Satisfaction : Focused on Gwang ju Metropolitan city

Through the linkage between urban tourism and urban regeneration projects, expansion and improvement of tourist accommodation facilities that can feel the unique culture and atmosphere of the region ultimately lead to regional participation, entrepreneurial activation, and location-based policy within the urban revitalization area. It is the beginning of this research that has paid attention to the point. To encourage urban regeneration in connection with urban tourism in sustainable urban regeneration, the purpose of this study is to find out the characteristics of the facilities that affect the satisfaction of use of tourist accommodation facilities (hanok experience business, foreign tourist city, private ministry) operated in the urban revitalization area of Dong - gu, Gwangju Metropolitan City. To do this, multiple regression analysis was conducted on the characteristics of tourist accommodation as independent variable (facilities, location), service (staff, provision, culture) and satisfaction level (price, revisit, recommendation) as dependent variables. The results showed that service (employee, donation, culture) factors affect service satisfaction. In order to revitalize the region through enhancing the competitiveness of tourist accommodation in the area, it is necessary to consider the services provided by the facility operators and the various tourist information and information provided by the facilities, and providing programs to promote exchange activities among guests.