소비자가 인지한 기업이미지와 장기관계성과의 영향관계에 관한 연구10
A study on consumers between corporate image and long-term relationship
- 한국창업학회
- 한국창업학회 Conferences
- 2011년 춘계학술대회 발표집
-
2011.05133 - 146 (14 pages)
- 20
In this study, long-term relationships between corporate image and consumer examined the influences of sex. The results of the impact of corporate image, some factors influencing consumers appear to be a long term relationship has resulted in some not. Than the results of this study was obtained through the following implications. First, the customers of S corporations to think long-term relationships fairness was greatly influenced. Thus, S corporations to the fair s image should be focused on planting. Second, the company s growth long-term relationship between S corporations also affected to some extent because of long-term relationship with a duel rather than just a degree of image technology can be said to influence the saints.
Ⅰ. 서론
Ⅱ. 기업이미지에 관한 개념
Ⅲ. 조사설계 및 실증분석
Ⅳ. 결론
참고문헌
(0)
(0)