학술저널
Research on the evolution mechanism of multiple public opinion events and the substitution /superposition effect of public attention
- 위기관리 이론과 실천
- 위기관리 이론과 실천 세미나발표논문집
- Proceedings of The 2th Global Crisisonomy Symposium
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2016.08219 - 226 (8 pages)
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커버이미지 없음
With its rapid development and popularization, people have entered the era of the Internet which is the main platform for the development of public opinion. Through the research of public awareness that can directly reflect the public opinion, it can be found that there is a substitution and the superposition effect. Yet the events of existing substitution and superposition effect are not the general public opinion events, it is found that this kind of effect exists in multiple public opinion events.
Abstract
Introduction
Substitution effect of public attention
The superposition effect of public attention
Conclusion
References
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