관계마케팅이 지역사회서비스의 관계신뢰 및 관계만족에 미치는 영향

A Study on the Effect of Relationship Marketing on the Relationship trust and Relationship satisfactionof Community Services

The purpose of this study was to verify the relationship marketing factors(relationship orientation, mutual disclosure, customer orientation) may specifically affect the relationship trust and relationship satisfaction of community services. To investigate such research question, this study was to execute the questionnaire from an the users of the child․adolescent psychological support service which represents as part of community services. From the result of this research above, it may be summed up as follows. First, this study has found out that the higher the customer orientation of relationship marketing factors, the higher the relationship trust. Second, this study has found out that the higher the relationship orientation of relationship marketing factors, the higher the relationship trust. Third, this study has found out that the higher the customer orientation of relationship marketing factors, the higher the relationship satisfaction. Fourth, this study has found out that the higher the mutual disclosure of relationship marketing factors, the higher the relationship satisfaction. Implication of this study can contribute to enhance the relationship trust and relationship satisfaction of community services through the relationship marketing.