학술저널
중국 크루즈관광객 확대를 위한 마케팅 전략
Marketing Strategy Study to Attract China Cruise Tourist
- 한국해양비즈니스학회
- 해양비즈니스
- 제36호
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2017.041 - 19 (19 pages)
- 321
커버이미지 없음
Cruise Tourism shows its outstanding developments in China, and central government of Korea hence promotes various strategies to develop cruise industry and invite inbound cruise tourists. The research aims to study on the current status and features of major inbound markets of China, search and establish its alternative marketing strategies to invite those markets. The study has reviewed literature researches on cruise tourism and has proposed the marketing implications of Chinese market in its introduction phase.
Ⅰ. 서론
Ⅱ. 크루즈관광의 이론적 연구
Ⅲ. 중국 크루즈관광 현황 및 전략
Ⅳ. 결론 및 시사점
참고문헌
Abstract
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