6차 산업 활성화를 위한 농어촌기업 생태계 실태 및 여건조성 방안

A Survey on the Actual State and Improvement of the Rural Business Ecosystems for Activating Convergence and Integration

In recent years, the rural industry has been diversified into high-valued industries under the agricultural policy. In this situation, As new products or services and new types of technology are becoming more and more developed, there has been considerable contribution about a booming of the rural economy. Nevertheless, In the different market and business, the rural industry seems to be not create the value of business ecosystems. In this paper, we analyse and examine on Troubles incured during cooperating with many types of businesses, so as to draw these subjects and to settle the matter. In this situation, We polled more than 155 rural companies to find out what they feel hindered in the corporate activity and cooperation. According to analysis results on these activities, it was found that most rural companies made a marketing collaboration (49.0%), strategic alliance (30.3%) and contract production (17.4%), and so, After the resource sharing of moral and material took the form of a market for new product (20.9%), product development (17.2%) and technology exchange programs (15.9%), it was found that the credible capital were accumulated. In particular, industrial support funds (49.0%) and business management innovation support(23.9%) was analyzed in order of importance. Nevertheless, there were happen to come into conflict in a new business, enterprise performance process and trust relationship. This is because that profit structure, profit distribution, cost-sharing and risksharing issues are very unbalanced. Thus, it is important that rural industry ecosystems remains stable so as to have an effect of network innovation, cost minimization and public value.