농촌지도인력이 인식한 농촌지도사업에 대한 고객의 요구 및 농촌지도기관의 업무수행수준

The Needs of Customer to Agricultural Extension Service and the Performance Level of Public Agricultural Extension Organization

The purpose of this study was to classify the type of customer which is essential to agricultural extension service, specify their needs and identify the performance level of public agricultural extension organization by the needs of customer. To meet these purpose, we conducted a focus group interview and surveyed the agricultural extension workforce. The results of this study are as follows. First, we classify the customer of agricultural extension service as 9 types. Second, the needs by customer types are specified 12 types. Third, those who attached to Rural agricultural development administration and agricultural research and extension service organization in provinces recognize themselves as more performing organization than agricultural technology center in region, except one area.