체험관광 품질의 선행변수에 관한 연구

A Study on the Antecedents of Experience Tourism quality

Experience tourism that has been developed so far and has been experiencing the rapid growth of economy is developing, expanding and, being subdivided based on the scale and diversity of Chinese tourist. Experience tourism in need of Marketing Strategy depending on the demand for the increasing level of the Experience tourism quality, Experience intention. It changing rapidly and the influx of the new experience tourism service definition. This study is concentrating on how the experience tourism quality affects the Experience intention in the experience tourism marketing area. cultural, educational experience, wellness experience, Shopping experience , Entertainment experience, estetic experience and how this affects experience intention to Chinese tourist. The result shows that the Experience tourism quality affect Experience intention anyway. The analysis of the empirical effect is significant in that it shows the way to establish the basic theory. And the current experience tourism needs to Chinese tourist business environment by finding out how the experience intention led by the appropriate Experience quality influence experience tourism quality, Experience intention which is the most important area to the Chinese tourist business environment in the future.